Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM. She has received her Doctorate degree from Universiti Kebangsaan Malaysia. Dr Farzana is an active researcher and managed to secure several research grants since 2014 such as FRGS, GUP-1, GUP-2 and CWGS. She supervises PhD and DBA students and graduated 4 PhD students. She has presented papers at various international and national conferences and published articles in peer-reviewed international journals such as Asian Case Research Journal, Asia Pacific Journal of Marketing and Logistics, International Journal of Economics and Management, International Review of Management and Marketing, Pertanika Journal of Social Sciences & Humanities, International Journal of Business Governance and Ethics, Emerald Emerging Markets Case Studies, Asian Academy of Management Journal and Journal of Islamic Marketing. Since 2008, she has produced several international conference proceedings and book chapters. Dr Farzana is one of the editorial board members of ‘Case Studies in Business and Management’, ‘Journal of Management, Economic and Industrial Organization’ and ‘Journal of Economic and Administrative Science’. She is also a member of several national and international professional bodies. Her current research interest includes Consumer Behavior, Services Marketing, Green & Sustainability Marketing, Social Marketing, Macro Marketing, and Work Ethics & Values.



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